![]() “And it is a very low-effort way for them to do something more environmentally conscious.”īigger consumer goods conglomerates move more slowly than startups, but they are paying attention and finding ways to innovate, said Danielle Jezienicki, senior director of sustainability at Grove Collaborative Inc., a consumer goods company that sells environmentally friendly products. “It gives consumers an option and gives them a choice- enables them really to not sacrifice on that experience that they’re used to,” he added. Schick’s disposable razor is for environmentally conscious consumers who aren’t willing to make a commitment to a more expensive, longer-lasting product or prefer to use disposable razors when they travel, Schick’s Mr. “The amount of money that brands like Edgewell and Schick are going to put into marketing the sustainable products-we could do the same thing to educate people on the benefits of refillable systems,” Ms. Marketers should focus on encouraging consumers to use long-lasting products, as opposed to creating more disposable items, said Katie Weltz, a former marketing director at Native, a personal-care brand owned by ![]() ![]() Unilever Tries Reformulating Its Ice Cream to Survive Warmer Freezers February 22, 2023.WPP, Like Ad-Company Rivals, Says It Expects 2023 Growth February 23, 2023.Molson Coors Told to Stop Saying Rivals’ Beer Tastes Like Water February 23, 2023.But 66% said they are not willing to pay more for sustainable products or services, the firm said.ĭisposable products might also seem like unlikely candidates for a halo of sustainability. Sixty-three percent of global consumers have made modest changes to their behavior to become more sustainable, according to global consulting firm Simon-Kucher & Partners. Still, there are challenges for marketers, including determining whether and when consumers will bear any extra costs. “Evidencing responsibly sourced materials, reducing the amount of packaging, and removing toxic or environmentally damaging ingredients are high on the list for today’s educated consumer.” ![]() “In order to build consumer trust, brands have to demonstrate transparency and authenticity,” Selina Donald, global sustainability director at Momentum Worldwide, a experiential advertising agency that is part ofĬos., said in an email. And other companies are using carbon-neutral products to differentiate themselves from competitors. PLC last year said it wanted to introduce carbon-footprint details for all its products. It is also one in a crowd of consumer-goods marketers trying to make existing products more appealing to environmentally minded shoppers. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |